COB Students Create Real-World Business Strategies in Competition

GSU marketing major Cassie Morgan recently won third place in the 2019 Center for International Business Education and Research (CIBER) International Business Case Competition hosted by Georgia State University.

GSU’s College of Business was one of only seven across the U.S. selected to participate the competition, which charged students with solving a real world, internationally focused business case.

Morgan and three other GSU students —Isabel Maldonado, DeOrsay Foster, and Robert Navarro—joined their peers from other institutions to work on an assigned case. Each team was represented by a student from the main business disciplines Finance, Accounting, Marketing, and Management. The students worked up to 18 hours in teams to analyze a case involving the a Turkish company, and work out solutions for sustained global growth and expansion.

Teams presented their solutions to a panel of executives who served as judges.

Morgan’s team split a $500 winning pot. First and second place teams won $1,000 and $750, respectively.

Dr. Olu Ijose, COB division chair, Management, Marketing and Entrepreneurship, said the experience provided excellent, hands-on learning.

“The students benefited from the networking opportunity, quickly bonding with new team members and almost instantaneously, needing to work with them to solve the complex case, through rigorous analysis. They also experienced the rigor of developing professional standard PowerPoint slides and practicing presenting their solutions, all within a short time frame. Watching them presenting to a panel of experts was the most rewarding,"  he said.